We need more women in entrepreneurship. Why? Because existing solutions don't meet the needs of women. Did you know that crash test dummies are modeled after the average male body? As a consequence, women are more likely to get injured in a car crash than men (source).
Let us try to connect the dots between entrepreneurship as a male sport, and women having to settle for inconvenient, or downright dangerous, consumer products.
How about creating new solutions where the needs of ALL consumers are met? KTH Innovation calls it Equalytech. This event will contain a presentation + workshop. During the presentation, we will explore the cause and consequences of inequality in technology, and how you, as an entrepreneur, can ideate and design more equal solutions to problems. During the workshop, you will work in small groups to identify a product or process designed without equality in mind, and brainstorm how it can be improved.
Dinner will be served.
Event Registration Form
Crash Test Image credit of Brady Holt.